# Zyncli Illustration Brief Template

Copy this template into your project document. Delete fields that do not apply.

## Project and placement

- Article or project title:
- Image location: hero / section / newsletter / social / other
- Surrounding heading or source passage:
- One-sentence summary of the full article:

## Audience

- Primary reader:
- What the reader already knows:
- Decision or question the reader has at this point:

## Visual job

- After seeing the image, the reader should understand, compare, verify, or feel:
- The image should support this claim or transition:

## Required content

- People, objects, relationships, sequence, or evidence that must appear:
- Facts that must remain accurate:
- Creative choices the illustrator may interpret:

## Style system

- Approved visual Skill, style guide, or references:
- Composition reference and reason:
- Color or mood reference and reason:
- Finish or texture reference and reason:
- Required palette, medium, shape language, and abstraction level:

## Avoid

- Misleading readings:
- Cliches or unwanted motifs:
- Prohibited text, logos, claims, or brand elements:
- Accessibility or cultural concerns specific to this project:

## Deliverables

- Aspect ratio and pixel dimensions:
- File type:
- Alternate crops:
- Source or layered file required: yes / no
- Where the image will be used:
- Usage territory and duration:
- Licensing terms:
- Budget for commissioned work:

## Review

- Review owner:
- Draft deadline:
- Final deadline:
- Acceptance criteria:
- Included revision rounds:

## For an illustration set

- Shared palette, medium, character treatment, and texture:
- Shared negative rules:
- How compositions should vary across the set:
- The distinct visual job of each image:

Source: Zyncli Editorial, https://zyncli.com/blog/editorial-standards